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Developed and released in time to run alongside the real-life race for November 2, 2004, this deep, abstract strategy game challenges players to manage a fictional campaign for the office of President of the United States. A map of the U.S. serves as the game's primary interface and through it, virtual campaign managers can apprise themselves of all the basic data that sets the field for the race ahead. Of particular importance is knowing which issues are important to voters in each state, and how many electoral votes each state wields. Information such as this allows managers to decide where their candidate's time will be best spent.
Though the campaign may begin in a single, small office with a tiny staff, success leads to more outlets and greater influence. In addition to directing the candidate toward the most beneficial appearances and managing the efforts of other campaign workers, the player must also look after fund-raising efforts, to keep the coffers full and voter interest piqued. Realistically, these duties are further complicated by a combination of many other factors, such as high-profile debates and events, the demands and concessions of special interest groups, and the media. ~ T.J. Deci, All Game Guide