Examining primary motivations, the study found that the top three motivations were: 1) making progress, 2) being immersed in the MMO, and 3) exploring the world. The bottom three motivations were: 1) escaping from RL problems, 2) role-playing, and 3) becoming powerful. It is noteworthy that players differentiate and respond differently to "making progress" and "becoming powerful." While no surprise to regular MMO players, it bears pointing out that it is ironic that role-playing is one of the least important motivations in online role-playing games. The study also noted that men were about 3 times more likely to pick competition, analysis, and power as their primary motivation and women were about twice as likely to pick socializing and making friends as their primary motivation. Finally, it indicated that players driven by power and competition tend to be younger.